It’s funny how they say that it was invented for Office use (spreadsheets, word processing) and because they are Apple they will throw in some games. How has there focus changed so much? Maybe because they only own 16% of the market.
Paul Rand, arguably America’s greatest graphic designers of the 20th century. He revolutionized the advertising world with his simple communicative designs, and was among the first to embrace the international style of design that emerged in Europe during the 50s and 60s. His corporate identity work is most recognizable, and he is largely credited with convincing businesses of the importance of design.
Example of his work here:
You can also watch an interview with Steve Jobs giving his two cents on the forgotten NEXT project.