Nike Jordan “Lead the Charge” Commercial
The power of advertising goes along way in my book. The art direction of a commercial can either make or break a brands integrity. Jordan was the best thing that ever happen to Nike and the consistency of the Jordan brand has surpassed the test of time. With the release of the latest Jordan shoe a whole new advertisement campaign has been initiated. The 1st chapter of the campaign shows certain game-play segments that involve Richard Hamilton of the Pistons & Melo from the Nuggets. No regular 8-5 job for these guys.